ffflow remains as my twitter name, just because.
When I coached elite athletes we were aiming to create being 'in the zone' during performances, when everything is instinctual. The sports psychyatrist who concieved the concept of being in the zone originally called it a state of 'flow'. I thought it was a great name for a sports performance business that combined physical training with mental skills training. However someone had beaten me to 'flow.com' - so I added 2 extra 'f's. It's that simple, and boring :)
Over the past year I realised that what I'm doing is making people faster and healthier, so ffflow has become Velocity and Vitality.
Hope you like it.